Your fans are being fed content about you that you never created. Give them somewhere real to go. A newsletter is the one place where everything came from you — approved by you, owned by you, for life.
Keep doing what you're doing on social. This runs alongside it — and gives you something social never can. Direct access to your audience. No algorithm. No platform. Just you and them.
Your subscribers follow the person, not the jersey. Every transfer is an opportunity to grow, not a reset.
Most athletes retire into silence. You'll retire with an audience — 10,000–50,000 subscribers ready for whatever comes next.
Brands pay a premium for athletes with engaged, owned audiences. 10K newsletter subscribers beats 500K Instagram followers every time.
Sponsors want direct access to engaged audiences. A newsletter proves yours — and athletes with newsletters command better deals, more often.
NIL means you can monetise your audience now. A newsletter built during college means you arrive at the draft as an athlete and a media brand — with subscribers, sponsors, and a story you own.
Instagram, LinkedIn, WhatsApp voice notes. Keep doing exactly what you're already doing. We monitor your public content and pull it all together automatically. You don't open a single new app.
Our AI transforms your week's content into a professional newsletter written in your voice. You receive a WhatsApp message to review and approve. Thirty seconds. That's your entire weekly involvement.
Published every week, without fail. Subscribers grow week over week. You get a monthly report showing progress. Transfer, retire, pivot — this audience is yours and it comes with you. Forever.
I'm Chris Broadfoot. I played professionally in the A-League for Gold Coast United — I know exactly what it feels like to build a following, then watch it evaporate when you move on.
For 11 years I've run SportsFX — currency strategy for professional athletes — as Official FX Partner to FIFPRO Asia/Oceania, the PFA, and the RLPA, collectively representing 20,000+ players. I built a newsletter with 55% open rates using the same AI system I'm now making available to athletes.
We review every application personally. If it's a good fit, Chris will reach out directly within 48 hours.
We're now accepting applications for the founding cohort. Spots are limited — we onboard selectively to ensure every athlete gets the attention they deserve. Apply today and your first newsletter goes live within 7 days.
Every athlete newsletter we build and manage runs on Beehiiv — the same platform used by Russell Westbrook, Kyle Kuzma, and thousands of the world's fastest-growing newsletters. We're transparent about that because it matters.
You own the account. You own the subscribers. Beehiiv is simply the engine under the hood — and it's the best one available. We handle everything so you never have to log in.
Learn about Beehiiv →* Instagram average organic reach rate 3.5%, down 12% year on year — Socialinsider Social Media Benchmarks 2025 (socialinsider.io). Instagram organic reach fell 30–40% across all post formats in 2025 based on analysis of 1.9 million brand posts — Emplifi 2026 Social Media Benchmarks. Optimal posting frequency data — Buffer, How Often to Post on Social Media 2026 (buffer.com). Newsletter open rate benchmarks — Beehiiv / Mailchimp industry data.